If you love something, let it go mobile: Mobile marketing and mobile social media 4x4-Reference-Cited by-同舟云学术

If you love something, let it go mobile: Mobile marketing and mobile social media 4x4

Published:2012-03 Issue:2 Volume:55 Page:129-139
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Kaplan Andreas M.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference32 articles.

1. Specious reward: A behavioral theory of impulsiveness and impulse control;Ainslie;Psychological Bulletin,1975

2. Incorporate location-based social networks;Angrisani;Supermarket News,2010

3. A benefit congruency framework of sales promotion effectiveness;Chandon;Journal of Marketing,2000

4. Clifford, S. (2010, April 29). That store loyalty card sure looks like a smartphone. The New York Times, p. B3.

5. Dilworth, D. (2010, August 23). Marketers ‘check in’ for social sales. Direct Marketing News. Retrieved from http://www.dmnews.com/marketers-check-in-for-social-sales/article/177236/

Cited by 248 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Tourism experiences co-created on social media;Tourism Management;2024-12

2. Customer Engagement Through Transformational Campaigns: A Netnographic Exploration on the Storytelling Power of ‘Jaago Re’;Journal of Creative Communications;2024-09-09

3. The Impact of Social Media on Bipolar Disorder Patients;2024 IEEE 4th International Maghreb Meeting of the Conference on Sciences and Techniques of Automatic Control and Computer Engineering (MI-STA);2024-05-19

4. Exploring the Impact of Social Media Use on Team Feedback and Team Performance in Construction Projects: A Systematic Literature Review;Buildings;2024-02-16

5. Factors influencing perceived usefulness of a branded weight-loss app;British Food Journal;2024-01-15