If you love something, let it go mobile: Mobile marketing and mobile social media 4x4

Author:

Kaplan Andreas M.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference32 articles.

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4. Clifford, S. (2010, April 29). That store loyalty card sure looks like a smartphone. The New York Times, p. B3.

5. Dilworth, D. (2010, August 23). Marketers ‘check in’ for social sales. Direct Marketing News. Retrieved from http://www.dmnews.com/marketers-check-in-for-social-sales/article/177236/

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