A Comparison of Alternative Specifications of Market Share Models

Author:

Leeflang P. S. H.

Publisher

Springer US

Reference48 articles.

1. Aeyelts Averink, G. J. Micro Economische Modellen voor het Marketing Beleid. Maandblad voor Accountancy en Bedrijfshuishoudkunde. Vol. 46, 1972, pp. 125–135.

2. Beckwith, N. W. Multivariate Analysis of Sales Responses of Competing Brands to Advertising. Journal of Marketing Research, Vol. 9, 1972, pp. 168–176.

3. Beckwith, N. W. Concerning the Logical Consistency of Multivariate Market Share Models. Journal of Marketing Research, Vol. 10, 1973, pp. 341–344.

4. Bultez, A. V. Econometric Specification and Estimation of Market Share Models: The State of the Art. Zeitschrift für Betriebswirtschaftliche Forschung, (forthcoming), 1977.

5. Bultez, A. V., Naert, Ph. A. Consistent Sum-Constrained Models. Journal of the American Statistical Association, Vol. 70, 1975, pp. 529–535.

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1. Marketing decision models, the state of the art, needs and opportunities for research, trends and developments;Papers of the 8th DGOR Annual Meeting / Vorträge der 8. DGOR Jahrestagung;1979

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