Value-Based CRM-Reference-Cited by-同舟云学术

Value-Based CRM

Published:2010-03-03 Issue:2 Volume:2 Page:95-103
ISSN:1867-0202
Container-title:Business & Information Systems Engineering
language:en
Short-container-title:Bus Inf Syst Eng

Author:

Gneiser Martin S.

Publisher

Springer Science and Business Media LLC

Subject

Information Systems

Link

http://link.springer.com/content/pdf/10.1007/s12599-010-0095-7.pdf

Reference101 articles.

1. Albach H (2001) Shareholder Value und Unternehmenswert – Theoretische Anmerkungen zu einem aktuellen Thema. Zeitschrift für Betriebswirtschaft 71(6):643–674

2. Ambler T (2008) Marketing metrics. In: MJ Baker, SJ Hart (eds) The marketing book, 6th edn. Butterworth-Heinemann, Oxford, pp 414–427

3. Anderson MC, Banker RD, Ravindran S (2006) Value implications of investments in information technology. Management Science 52(9):1359–1376

4. Bächle M (2008) Ökonomische Perspektiven des Web 2.0 – Open Innovation, Social Commerce und Enterprise 2.0. WIRTSCHAFTSINFORMATIK 50(2):129–132

5. Bauer HH, Stokburger G, Hammerschmidt M (2006) Marketing Performance: Messen – Analysieren – Optimieren. Gabler, Wiesbaden

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