Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research
Author:
Funder
European Regional Development Fund
Ministerio de Ciencia, Innovación y Universidades
Publisher
Elsevier BV
Subject
Marketing
Reference146 articles.
1. Multiple correspondence analysis;Abdi;Encyclopedia of Measurement and Statistics,2007
2. Information technology for supporting the development and maintenance of open innovation capabilities;Adamides;Journal of Innovation & Knowledge,2020
3. Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India;Agnihotri;Journal of Business Research,2017
4. Metcalfe’s law and operational, analytical and collaborative CRM-using online business communities for co-creation;Alavi;Journal of Targeting, Measurement and Analysis for Marketing,2012
5. Measures of marketing success;Ambler;Journal of Marketing Management,1997
Cited by 148 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Promoting sustainable development goals through generative artificial intelligence in the digital supply chain: Insights from Chinese tourism SMEs;Sustainable Development;2024-08-31
2. Challenges and opportunities in the digitalization of the B2B customer journey;Journal of Business & Industrial Marketing;2024-08-13
3. Security Threat Exploration on Smart Living Style based on Twitter Data;Engineering, Technology & Applied Science Research;2024-08-02
4. Providing an innovative model for social customer relationship management: Meta synthesis approach;Journal of Innovation & Knowledge;2024-07
5. Understanding Mediators and AI's Influence on Job Performance;Advances in Business Information Systems and Analytics;2024-06-28
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3