Electronic Word of Mouth-Reference-Cited by-同舟云学术

Electronic Word of Mouth

Published:2013-12-21 Issue:1 Volume:6 Page:63-65
ISSN:1867-0202
Container-title:Business & Information Systems Engineering
language:en
Short-container-title:Bus Inf Syst Eng

Author:

Lis Bettina,Neßler Christian

Publisher

Springer Science and Business Media LLC

Subject

Information Systems

Link

http://link.springer.com/content/pdf/10.1007/s12599-013-0306-0.pdf

Reference14 articles.

1. Arndt J (1967) Role of product-related conversations in the diffusion of a new product. Journal of Marketing Research 4(3):291–295

2. Becker J, Herwig S, PöppelbußJ, Tiebe D (2009) Funktionale Gestaltungsoptionen von Online-Bewertungssystemen. In: Proceedings of GI Jahrestagung, pp 2098–2112

3. Chevalier JA, Mayzlin D (2006) The effect of word of mouth on sales: online book reviews. Journal of Marketing Research 43(3):345–354

4. Dellarocas C (2003) The digitization of word of mouth: promise and challenges of online feedback mechanisms. Management Science 49(10):407–1424

5. Heckathorne W (2010) Speak now or forever hold your tweets. Two in five say they aim to influence others when they express their preferences online. http://www.harrisinteractive.com/Insights/HarrisVault.aspx . Accessed 2013-07-03

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