Hybrid Customer Interaction
Author:
Publisher
Springer Science and Business Media LLC
Subject
Information Systems
Link
http://link.springer.com/content/pdf/10.1007/s12599-014-0366-9.pdf
Reference20 articles.
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3. Bettiga D, Boaretto A, Che S (2013) Exploring media convergence: evidence from Italy. Int J Eng. Bus Manag 5(1):1–9
4. Birch R (2012) Study: channel convergence “coming fast”. Credit Union Journal 16(14):3
5. Böhmann T, Krcmar H (2007) Hybride Produkte: Merkmale und Herausforderungen. In: Bruhn M, Stauss B (eds) Wertschöpfungsprozesse bei Dienstleistungen – Forum Dienstleistungsmanagement. Gabler, Wiesbaden, pp 239–258
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