1. Chaim Perelman and L. Olbrechts-Tyteca. The New Rhetoric: A Treatise on Argumentation, John Wilkinson and Purcell Weaver, trans. (Notre Dame, IN: University of Notre Dame Press, 1969), p. 10. Hereafter referred to as NR.
2. NR, p. 10.
3. Chaim Perelman and L. Olbrechts-Tyteca, La Nouvelle Rhétorique: Traité de l’Argumentation (Paris: Presses Universitaires de France, 1958). I, 12. I use here the English translation by Francis Sullivan, the translation Perelman and Olbrechts-Tyteca used in Philosophy Today
1, no 4 (March, 1957) and republished by Perelman in The Idea of Justice and the Problem of Argument (London: Routledge and Kegan Paul, 1963).
4. Herbert W. Simons, Persuasion: Understanding, Practice, and Analysis (Reading, MA: Addison, Wesley Publishing Co., 1976), pp. 112–113.
5. Gerald R. Miller, Michael Burgoon, and Judee K. Burgoon, ‘The Functions of Human Communication in Changing Attitudes and Gaining Compliance,’ in C. C. Arnold and J. W. Bowers, eds., Handbook of Rhetorical and Communication Theory (Boston: Allyn and Bacon, 1984), pp. 418–427. Hereafter cited as ‘Changing Attitudes and Gaining Compliance.’