1. Arrow, K. J., Social Choice and Individual Values, J. Wiley and Sons, New York, 1962, (2nd ed.).
2. Bass, Frank M., “The Theory of Stochastic Preference and Brand Switching”, Institute Paper #415, Purdue University, June 1973.
3. Bass, Frank M., E. A. Pessemier and D. R. Lehmann, “An Experimental Study of Relationships Between Attitudes, Brand Preferences, and Choice”, Behavioral Science, 17, November 1972, pp. 532–541.
4. Bass, Frank M., E. A. Pessemier, R. D. Teach and W. W. Talarzyk, “Preference Measurements in Marketing Research”, Proceedings of the American Marketing Association, Fall Conference, 1969.
5. Bass, Frank M., and W. W. Talarzyk, “An Attitude Model for the Study of Brand Preference”, Journal of Marketing Research, Volume IX, February 1972, pp. 93–96.