Forecasting the impact of a new product introduction-Reference-Cited by-同舟云学术

Forecasting the impact of a new product introduction

Published:1974-03 Issue:2 Volume:2 Page:391-400
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Reinmuth James E.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02722342.pdf

Reference8 articles.

1. Bass, Frank M., Charles King, and Edgar Pessimeier. 1968. Applications of the Sciences in Marketing Management. New York: John Wiley & Sons, Inc.

2. Chambers, John C., S. K. Mullick, and Donald D. Smith. 1971. “How to Choose the Right Forecasting Technique”. Harvard Business Review 49 (July–August) 45–74.

3. Chisholm, Roger K. and Gilbert R. Whitaker, Jr. 1971. Forecasting Methods. Homewood, Illinois: Richard D. Irwin, Inc.

4. Juster, F. Thomas 1966. “Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design”. Journal of the American Statistical Association 61 (September) 658–696.

5. North, Harper Q. and Donald L. Pyke. 1969. “Probes of the Technological Future”. Harvard Business Review 47 (May–June) 68–76.

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