Moving Virtual Retail into Reality: Examining Metaverse and Augmented Reality in the Online Shopping Experience
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-24184-5_163
Reference15 articles.
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4. Eroglu, S. A., Machleit, K. A., & Davis, L. M. (2003). “Empirical Testing of a Model of Online Store Atmospherics and Shopper Responses.” Psychology & Marketing, 20(2), 139-150.
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