Rethinking Strategic Place Branding in the Digital Age-Reference-Cited by-同舟云学术

Rethinking Strategic Place Branding in the Digital Age

Published:2014-11-26 Issue: Volume: Page:85-100
ISSN:
Container-title:Rethinking Place Branding
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Author:

Hanna Sonya Azad,Rowley Jennifer

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-12424-7_7

Reference71 articles.

1. Addis M, Miniero G, Scopellite I, Soscia I (2007) Creating consumption experience to build brand image. Conference paper, thought leaders international conference on brand management, Birmingham Business School, UK

2. Allen G (2007) Place branding: new tools for economic development. Des Manage Rev 18(2):60–68

3. Alonso I, Bea E (2012) A tentative model to measure city brands on the Internet. Place Brand Publ Dipl 8(4):311–328

4. Anholt S (2004) Foreword. Place Brand Publ Dipl 1:4–11

5. Baker B (2007) Destination branding for small cities: essentials for successful place branding. Creative Leap Books, Portland

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