A tentative model to measure city brands on the Internet
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Strategy and Management
Link
http://link.springer.com/content/pdf/10.1057/pb.2012.22.pdf
Reference70 articles.
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3. Anholt, S. (2007) Competitive Identity: The Brand Management for Nations, Cities and Regions. New York: Palgrave Macmillan.
4. Asworth, G. (2009) The instruments of place branding: How is it done? European Spatial Research and Policy 16 (1): 9–22.
5. Asworth, G. and Kavaratzis, M. (2010) Towards Effective Place Brand Management. Branding European Cities and Regions. UK: Edward Elgar Publishing Limited.
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