Thinking What He Says: Market Research and the Making of Donald Trump’s 2016 Presidential Campaign

Author:

Conley Brian

Publisher

Springer International Publishing

Reference55 articles.

1. Baines, Paul. 1999. Voter Segmentation and Candidate Positioning. In Handbook of Political Marketing, ed. Bruce Newman, 403–420. Thousand Oaks: Sage.

2. Bennett, Brian. 2016. Can Donald Trump Really Round Up and Deport 11 Million People? Los Angeles Times, August 23. http://www.latimes.com/politics/la-na-pol-trump-deport-20160822-snap-story.html .

3. Braun, Alexander. 2012. The Role of Opinion Research in Setting Campaign Strategy. In Routledge Handbook of Political Marketing, ed. Jennifer Lees-Marshment, 7–19. London: Routledge.

4. Cillizza, Chris. 2016. Among This Group of GOP Primary Voters, Trump is the Porsche of Candidates. Washington Post, April 24. https://www.washingtonpost.com/politics/among-this-group-of-gop-primary-voters-trump-is-the-porsche-of-candidates/2016/04/24/1a87dd42-0a29-11e6-bfa1-4efa856caf2a_story.html?utm_term=.88d0ff1fed1c .

5. Clement, Scott, and Emily Guskin. 2016. Post-ABC Tracking Poll Finds Race Tied, as Trump Opens Up 8-Point Edge on Honesty. Washington Post, November 2. https://www.washingtonpost.com/news/the-fix/wp/2016/11/02/tracking-poll-finds-race-tied-as-trump-opens-up-an-8-point-edge-on-honesty/?utm_term=.a96512b37694 .

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