Trump’s Marketing Strategy and Communication in Government and the 2020 Election: Failing to Adjust to the White House and Governing

Author:

Elder Edward,Lees-Marshment Jennifer

Publisher

Springer International Publishing

Reference37 articles.

1. Blake, Aaron. 2020. For the First Time, There are Fewer Registered Republicans than Independents. Washington Post, February 29. https://www.washingtonpost.com/politics/2020/02/28/first-time-ever-there-are-fewer-registered-republicans-than-independents/.

2. Bureau of Labor Statistics. 2020. The Employment Situation—February 2020. US Department of Labor, March 6. https://www.bls.gov/news.release/archives/empsit_03062020.pdf.

3. Chinni, Dante. 2017. Data: Republican Party ID Drops after Trump Election. ABC News, December 11. https://www.nbcnews.com/storyline/trumps-victory-1-year-later/data-republican-party-id-drops-after-trump-election-n828141.

4. Conley, Brian M. 2018. Thinking What He Says: Market Research and the Making of Donald Trump’s 2016 Presidential Election. In Political Marketing in the 2016 US Presidential Election, ed. Jamie Gillies, 29–48. New York: Palgrave Macmillan.

5. Drutman, Lee. 2017. Political Divisions in 2016 and Beyond: Tensions Between and Within the Two Parties. Voter Study Group, June. https://www.voterstudygroup.org/publication/political-divisions-in-2016-and-beyond.

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