Corporate Strategy and Corporate Branding: Reference Frame and Examples of Integrated Corporate Strategic & Brand Management (CS&BM)-Reference-Cited by-同舟云学术

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Corporate Strategy and Corporate Branding: Reference Frame and Examples of Integrated Corporate Strategic & Brand Management (CS&BM)

Published:2015 Issue: Volume: Page:35-51
ISSN:2192-8096
Container-title:Business Architecture Management
language:
Short-container-title:

Author:

Schmidt Holger J.

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-14571-6_3

Reference68 articles.

1. Aaker DA (1982) Positioning your product. Bus Horiz 25(3):56–62

2. Aaker DA (1996) Building strong brands. The Free Press, New York

3. Adjouri N (2004) Alles was sie über Marken wissen müssen. Springer Gabler, Wiesbaden

4. Ansoff H (1965) Corporate strategy. McGraw-Hill, New York

5. Baumgarth C (2008) Markenpolitik: Markenwirkungen – Markenführung – Markencontrolling, 3rd edn. Gabler, Wiesbaden

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Hermeneutics as innovative method to design the brand identity of a nanotechnology company;Asia Pacific Journal of Innovation and Entrepreneurship;2018-09-04

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