A Bayesian Network Approach for Predicting Purchase Behavior via Direct Observation of In-store Behavior-Reference-Cited by-同舟云学术

A Bayesian Network Approach for Predicting Purchase Behavior via Direct Observation of In-store Behavior

Published:2015 Issue: Volume: Page:61-75
ISSN:0302-9743
Container-title:Advanced Methodologies for Bayesian Networks
language:
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Author:

Zuo Yi,Yada Katsutoshi,Kita Eisuke

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-28379-1_5

Reference21 articles.

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3. Chen, Z.Y., Fan, Z.P., Sun, M.: A hierarchical multiple kernel support vector machine for customer churn prediction using longitudinal behavioral data. Eur. J. Oper. Res. 223(21), 461–472 (2012)

4. Frank, R.E., Massy, W.F., G.Morrison, D.: Bias in multiple discriminant analysis. J. Mark. Res. 2(3), 250–258 (1965)

5. Gomez, B.G., Arranz, A.G., Cillan, J.G.: The role of loyalty programs in behavioral and affective loyalty. J. Consum. Mark. 23(7), 387–396 (2006)

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