Corporate Social Responsibility and the Portrayal of Minority Groups in Advertising
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-44700-1_20
Reference50 articles.
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4. Bowen, L., & Schmid, J. (1997). Minority presence and portrayal in mainstream magazine advertising: An update. Journalism and Mass Communication Quarterly, 74(1), 134–146.
5. Bristor, J. M., Lee, R. G., & Hunt, M. R. (1995). Race and ideology: African-American images in television advertising. Journal of Public Policy and Marketing, 14, 48–59.
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