Insights into the Impact of CSR Communication Source on Trust and Purchase Intention-Reference-Cited by-同舟云学术

Insights into the Impact of CSR Communication Source on Trust and Purchase Intention

Published:2016-12-30 Issue: Volume: Page:449-469
ISSN:2196-7075
Container-title:Handbook of Integrated CSR Communication
language:
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Author:

Krisch Ulrike,Grabner-Kräuter Sonja

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-44700-1_25

Reference103 articles.

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3. Anderson, J. A. (1983). Television literacy and the critical viewer. In J. Bryant & D. R. Anderson (Eds.), Children’s understanding of television. New York: Academic.

4. Auger, P., & Devinney, T. M. (2007). Do what consumers say matter? The misalignment of preferences with unconstrained ethical intentions. Journal of Business Ethics, 76(4), 361–383.

5. Baker, M. J., & Churchill, G. A., Jr. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing, 14(4), 538–555.

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