Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors
Author:
Affiliation:
1. Department of Business Administration, Kutztown University of Pennsylvania, Kutztown, Pennsylvania, USA
2. Department of Business Administration, Hanyang University, Seoul, South Korea
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10641734.2023.2218449
Reference132 articles.
1. Promoting green behavior through ethical leadership: a model of green human resource management and environmental knowledge
2. Antecedents and outcomes of perceived organizational support: a literature survey approach
3. The theory of planned behavior
4. A Bayesian analysis of attribution processes.
5. Effects of message appeal and service type in CSR communication strategies
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