The Organization of Marketing in B2B Organizations
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-10951-0_58
Reference19 articles.
1. Achrol, R. S. 1991. “Evolution of the Marketing Organization: New Forms for Turbulent Environments.” Journal of Marketing 55 (5): 77-93.
2. Achrol, R. S. 1997. “Changes in the Theory of Interorganizational Relations in Marketing: Toward a Network Paradigm.” Academy of Marketing Science 25 (1): 56-71.
3. Achrol, R. S. and Kotler, P. 1999. “Marketing in the Network Economy.”Academy of Marketing Science 63 (Special Issue): 146-163.
4. Angus, W. L. and Lorna, M. 2000. “Structuring the marketing function in complex - professional service organizations.” European Journal of Marketing 34 (5/6): 576-597.
5. Auh, S. and Merlo, O. 2012. “The power of marketing within the firm: Its contribution to business performance and the effect of power asymmetry.” Industrial Marketing Management 41 (5): 861-873.
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