Teaching The Fuzzy Front End Of Innovation: Real-Life Application With Cross-Functional And International Teams-Reference-Cited by-同舟云学术

Teaching The Fuzzy Front End Of Innovation: Real-Life Application With Cross-Functional And International Teams

Published:2015 Issue: Volume: Page:314-322
ISSN:2363-6165
Container-title:Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
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Author:

Jaskari Minna-Maarit

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-319-10912-1_106

Reference36 articles.

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2. Athaide, G. A. & Desai, H. B. 2005. “Design and Implementation of an Interdisciplinary Marketing/Management Course on Technology and Innovation Management.” Journal of Marketing Education 27 (3), 239–249.

3. Brown, T. 2008. “Design Thinking.” Harvard Business Review June, 84–92.

4. Cagan, J. & Vogel, C. 2002. Creating Breakthrough Products: Innovation from Product Planning to Program Approval Financial Times Prentice Hall, Englewood Cliffs, NJ.

5. Cardozo, R. N., Durfee, W. K., Ardichvili, A., Adams, C, Erdman, A. G., Hoey, M., Iaizzo, P.A., Mallick, D.N., Bar-Cohen, A., Beachy, R. & Johnson, A. 2002. “Experiential Education In New Product Design And Business Development.” Journal of Product Innovation Management 19,4–17.

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