Political Communication in a Regressed Democracy: An Analysis of Political Party Advertising Campaigns in Zimbabwe’s 2008 Harmonised Election

Author:

Chari Tendai

Publisher

Springer International Publishing

Reference27 articles.

1. Afrobarometer/Mass Public Opinion. (2017, May 3). Zimbabweans place most trust in religious leaders. NGOs and President Mugabe. Available at http://afrobarometer.org/sites/default/files/press-release/zimbabwe/zim_r7_pr2_trust_in_institutions.pdf . Accessed 15 February 2018.

2. Airne, D., & Benoit, W. L. (2007). Political advertising in campaign 2000. Communication Quarterly, 53(4), 473–492.

3. Ansolabehere, S., & Iyengar, S. (1995). Going Negative: How Attack Ads Shrink and Polarise Electorate. New York: Free Press.

4. Ansolabehere, S., Iyengar, S., & Valentino, N. (1994). Does attack advertising demobilize the electorate? American Political Science Review, 88(4), 829–838.

5. Benoit, W. L. (1999). Seeing spots: A functional analysis of presidential television. Westport, CT: Praeger.

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