Programmatic Buying Bidding Strategies with Win Rate and Winning Price Estimation in Real Time Mobile Advertising-Reference-Cited by-同舟云学术

Programmatic Buying Bidding Strategies with Win Rate and Winning Price Estimation in Real Time Mobile Advertising

Published:2014 Issue: Volume: Page:447-460
ISSN:0302-9743
Container-title:Advances in Knowledge Discovery and Data Mining
language:
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Author:

Li Xiang,Guan Devin

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-06608-0_37

Reference14 articles.

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