A multimodal approach for improving market price estimation in online advertising-Reference-Cited by-同舟云学术

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A multimodal approach for improving market price estimation in online advertising

Published:2023-04 Issue: Volume:266 Page:110392
ISSN:0950-7051
Container-title:Knowledge-Based Systems
language:en
Short-container-title:Knowledge-Based Systems

Author:

Wang Tengyun^ORCID,Yang Haizhi,Liu Yang,Yu Han,Song Hengjie

Publisher

Elsevier BV

Subject

Artificial Intelligence,Information Systems and Management,Management Information Systems,Software

Reference31 articles.

1. Real-time bidding for online advertising: Measurement and analysis;Yuan,2013

2. Ad exchanges: Research issues;Muthukrishnan,2009

3. Display advertising with real-time bidding (RTB) and behavioural targeting;Wang;Found. Trends Inf. Retr.,2016

4. On revenue in the generalized second price auction;Lucier,2012

5. Real-time bidding: A new frontier of computational advertising research;Wang,2015

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Imagine and Imitate: Cost-Effective Bidding under Partially Observable Price Landscapes;Big Data and Cognitive Computing;2024-04-28

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