The After-Effects of Fear-Inducing Public Service Announcements

Author:

Wagner Udo,Ebster Claus,Eberhardsteiner Lisa,Prenner Madeleine

Publisher

Springer International Publishing

Reference65 articles.

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3. Aylesworth, A. B., & MacKenzie, S. B. (1998). Context is key: The effect of program-induced mood on thoughts about the ad. Journal of Advertising, 27(2), 17–31.

4. Bargh, J. A., & Chartrand, T. L. (2000). The mind in the middle: A practical guide to priming and automaticity research. In H. Reis & C. Judd (Eds.), Handbook of research methods in social and personality psychology (pp. 253–285). New York: Cambridge University Press.

5. Baron, R., Logan, H., Lilly, J., Inman, M., & Brennan, M. (1994). Negative emotion and message processing. Journal of Experimental Social Psychology, 30(2), 181–201.

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