Author:
Yankah Jonas,Aigbavboa Clinton,Thwala Wellington
Publisher
Springer International Publishing
Reference31 articles.
1. Kotler, P., Armstrong, G.: Principles of Marketing. Pearson, London (2012)
2. Kotler, P., Keller, K.: Marketing Management. Prentice Hall, Upper Saddle River (2012)
3. Yisa, S.B., Ndekugri, I.E., Ambrose, B.: Marketing function in UK construction contracting and professional firms. J. Manag. Eng. 11(4), 27–33 (1995)
4. Bennett, R.: Marketing policies of companies in a cyclical sector: an empirical study of the construction industry in the United Kingdom. J. Bus. Indus. Mark. 20(3), 118–126 (2005)
5. Cicmil, S., Nicholson, A.: The role of marketing function in operations of a construction enterprise: misconceptions and paradigms. Manag. Decisions 36(2), 96–101 (1998)
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献