Marketing policies of companies in a cyclical sector: an empirical study of the construction industry in the United Kingdom

Author:

Bennett Roger

Publisher

Emerald

Subject

Marketing,Business and International Management

Reference28 articles.

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3. Bennett, R. (1995), “A simple prescriptive algorithm for determining short‐term changes in advertising expenditure using sales as a leading indicator”, Journal of Targeting, Measurement and Analysis for Marketing, Vol. 4 No. 2, pp. 149‐62.

4. Reputation, trust and supplier commitment: the case of shipping company/seaport relations

5. The shape of things to come: How marketing services organisations anticipate the future

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