Integrated Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions

Author:

Hennig-Thurau Thorsten,Houston Mark B.

Publisher

Springer International Publishing

Reference56 articles.

1. Anderson, C. (2004). The long tail. Wired Magazine, January 10, https://goo.gl/2NQJUr .

2. Anderson, C. (2006). The long tail: Why the future of business is selling less of more. New York: Hyperion Books.

3. Asai, S. (2009). Sales patterns of hit music in Japan. Journal of Media Economics, 22, 81–101.

4. Bass, F. M. (1969). A new product growth model for consumer durables. Management Science, 15, 215–227.

5. Boxofficemojo.com (2017). All time box office. Domestic grosses, adjusted for ticket price inflation, July 24, https://goo.gl/hPDwrS .

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