The superhit effect and long tail phenomenon in the context of electronic word of mouth-Reference-Cited by-同舟云学术

The superhit effect and long tail phenomenon in the context of electronic word of mouth

Published:2019-10 Issue: Volume:125 Page:113120
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

Olmedilla M.^ORCID,Martínez-Torres M.R.^ORCID,Toral S.L.^ORCID

Funder

Fundación Hergar

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference73 articles.

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5. Positive effects of negative publicity: when negative reviews increase sales;Berger;Marketing Science,2010

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