Author:
Aswani Reema,Kar Arpan Kumar,Aggarwal Shalabh,Vigneswara Ilavarsan P.
Publisher
Springer International Publishing
Reference39 articles.
1. Leskovec, J., Adamic, L.A., Huberman, B.A.: The dynamics of viral marketing. ACM Trans. Web (TWEB) 1(1), 5 (2007)
2. Mangold, W.G., Faulds, D.J.: Social media: the new hybrid element of the promotion mix. Bus. Horiz. 52(4), 357–365 (2009)
3. Facebooking, the rage on college campuses. The Seattle Times. http://www.seattletimes.com/business/facebooking-the-rage-on-college-campuses/. Accessed 31 Mar 2017
4. Junco, R.: The relationship between frequency of Facebook use, participation in Facebook activities, and student engagement. Comput. Educ. 58(1), 162–171 (2012)
5. Lampe, C., Ellison, N.B., Steinfield, C.: Changes in use and perception of Facebook. In: Proceedings of the 2008 ACM Conference on Computer Supported Cooperative Work, pp. 721–730. ACM, San Diego (2008)
Cited by
7 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献