Author:
Pierański Bartłomiej,Strykowski Sergiusz
Publisher
Springer International Publishing
Reference22 articles.
1. Dan, A.: 11 Marketing Trends To Watch For in 2015.
http://www.forbes.com/sites/avidan/2014/11/09/11-marketing-trends-to-watch-for-in-2015
(2015)
2. The Customer Experience Impact Report, 2011.
http://www.oracle.com/us/products/applications/cust-exp-impact-report-epss-1560493.pdf
(2011)
3. Ha, S., Stoel, L.: Online apparel retailing: roles of e-shopping quality and experiential e-shopping motives. J. Serv. Manag. 23(2), 197–215 (2012)
4. Grewal, D., Levy, M., Kumar, V.: Customer experience management in retailing: an organizing framework. J. Retail. 85(1), 1–14 (2009)
5. Lau, H., Kan, Ch., Lan, K.: How consumers shop in virtual reality? How it works? Adv. Econ. Bus. 1(1), 28–38 (2013)
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献