Mode of Delivery and Customer Response to Advertising Mail

Author:

Bradley Michael D.,Hope Laraine Balk,Pickett John

Publisher

Springer International Publishing

Reference7 articles.

1. Bradley MD, Colvin J, Perkins MK (2015) Targeting versus saturation: derived demand for direct mail. In: Crew MA, Brennan T (eds) Postal and delivery innovation in the digital economy. Springer International, Cham, pp 65–76

2. Canada Post (2013) Five point action plan. https://www.canadapost.ca/cpo/mc/assets/pdf/aboutus/5_en.pdf

3. Rohr C, Trinkner U, Lawrence A, Kim CW, Potoglou D, Sheldon R (2013) Measuring consumer preferences for postal services. In: Crew MA, Kleindorfer PR (eds) Reforming the postal sector in the face of electronic competition. Edward Elgar, Cheltenham, pp 241–260

4. The Boston Consulting Group (2010) Projecting US mail volumes to 2020, final report—detail. https://about.usps.com/future-postal-service/bcg-detailedpresentation.pdf . Accessed 2 Mar 2010

5. US Government Accountability Office (2004) USPS needs to clearly communicate how postal services may be affected by its retail optimization plans. GAO report, GAO-04-803. http://www.gao.gov/new.items/d04803.pdf

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