Author:
Ieva Marco,Fornari Edoardo,Ziliani Cristina
Publisher
Springer International Publishing
Reference33 articles.
1. Ailawadi, K. L., Pauwels, K., & Steenkamp, J. B. E. M. (2008). Private-label use and store loyalty. Journal of Marketing, 72(6), 19–30.
2. Ang, L., & Eisend, M. (2017). Single versus multiple measurement of attitudes. Journal of Advertising Research. Digital First.
3. Arnold, M. J., & Reynolds, K. E. (2009). Affect and retail shopping behavior: Understanding the role of mood regulation and regulatory focus. Journal of Retailing, 85(3), 308–320.
4. Baxendale, S., Macdonald, E. K., & Wilson, H. N. (2015). The impact of different touchpoints on brand consideration. Journal of Retailing, 91(2), 235–253.
5. Berry, L. L., Carbone, L. P., & Haeckel, S. H. (2002). Managing the total customer experience. MIT Sloan Management Review, 43(3), 85–89.
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献