The Use of Knowledge Workers in Marketing Organizations: An Exploratory Study

Author:

McDonald William J.

Publisher

Springer International Publishing

Reference24 articles.

1. Applegate, Lynda M., James I. Cash, and Quinn D. Mills 1988. “:Information Technology and Tomorrow’s Manager.": Harvard Business Review 66 (November/December): 128–136.

2. Barney, Jay B. 1991. “:Firm Resources and Sustained Competitive Advantage.": Journal of Management 17 (1): 99–120.

3. Collins, Robert H. 1987. “Sales Force Support Systems: Potential Applications to Increase Productivity.” Journal of the Academy of Marketing Sciences 15 (Summer): 49–54.

4. Curley, Kathleen F. and Philip J. Pyburn 1982. “Intellectual Technologies: The Key to Improving White-Collar Productivity.” Sloan Management Review 24 (Fall): 31–39.

5. Drucker, Peter 1988. “The Coming of the New Organization.” Harvard Business Review 66 (January/February): 45–53.

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