1. Anderson, P.E. 1982. "Marketing, Strategic Planning and the Theory of the Firm," Journal of Marketing. 46 (Spring), 15–26.
2. Buzzell, Robert 1966. "Competitive Behavior and Product Life Cycles," in New Ideas Successful for Marketing, John Wright & Jac Goldstucker, eds., AMA, Chicago.
3. Catry, Bernard and Chevalier, Michael 1974. "Market Share Strategy and the Product Life Cycle," Journal of Marketing. 38 (October), 29–34.
4. Dhalla, Nariman K. and Yuspeh, Sonia 1976. "Forget the Product Life Cycle Concept!" Harvard Business Review. 54 (January/February), 102–112.
5. Dean, Joel, 1950. "Pricing Policies for New Products," Harvard Business Review. 28 (November/ December), 45–53.