Market Share Strategy and the Product Life Cycle
Author:
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Cited by 43 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The product life cycle revisited: an integrative review and research agenda;European Journal of Marketing;2022-01-07
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4. Geographic Information System (GIS) Analysis of Impacts in the Tourism Area Life Cycle (TALC) of a Mediterranean Resort;International Journal of Tourism Research;2015-04-30
5. Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a Two-Stage Decision Making Model;Journal of Management Information Systems;2015-04-03
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