An examination of the dyadic relationship between Sports and Sponsors: The Case of the Sydney Olympics
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-17356-6_129
Reference14 articles.
1. Abratt R., Clayton B.C. and Leyland F.P, 1987, “Corporate objectives in Sports Sponsorship”, International Journal of Advertising, 6, 299-311.
2. d’Astous A. and Bitz P., 1995, “Consumer Evaluations of Sponsorship Programmes”, European Journal of Marketing, 29,12, 6-22.
3. Farrelly F.J., Quester P.G. and Burton R., 1997 “Integrating Sports Sponsorship into the Corporate Marketing Function: An International Comparative Study”, International Marketing Review, 14(3), 170-182.
4. Farrelly F.J. and Quester P.G., 1997, “In the Name of the Games”, Asia-Australia Marketing Journal, 51, Dec, 5-7.
5. Hastings G.B., 1984, “Sponsorship Works Differently from Advertising”, International Journal of Advertising, 3, 171-176.
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