Dual-Track’s Strategy for Incumbent’s Transformation: The Case of Danske Bank Adopting a Platform Business Model

Author:

Staykova Kalina S.,Damsgaard Jan

Publisher

Springer International Publishing

Reference23 articles.

1. Altman EJ, Tripsas M (2014) Product to platform transitions: organizational identity implications. Harvard Business School Research Paper No. 14-045. Available at SSRN: https://ssrn.com/abstract=2364523 or https://doi.org/10.2139/ssrn.2364523

2. Børsen (2017) Danske Bank: “De sidste kunder skal være digitale”. Can be found here: https://www.pressreader.com/denmark/dagbladet-b%C3%B8rsen/20170803/281956017867315

3. Danske Bank Group (2012) Annual report. Can be found here: https://www.danskebank.com/en-uk/ir/Documents/2012/Q4/Annualreport-2012.pdf

4. Danske Bank Group (2013) Annual report. Can be found here: https://danskebank.com/en-uk/ir/Documents/2013/Q4/Annualreport-2013-parent-company.pdf

5. Danske Bank (2014a) First Danish mobile payment solution for businesses. Press release. Can be found at: https://danskebank.com/en-uk/press/News/news-archives/Pages/mobile-payment-solution-for-businesses.aspx

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