Mail Composition and Recipients’ Reaction to Direct Mail
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-46046-8_18
Reference18 articles.
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2. Anderson, S. P., & Gabszewicz, J. J. (2006). The media and advertising: A tale of two-sided markets. In V. A. Ginsburgh & D. Thorsby (eds.), Handbook of the economics of art and culture (Vol. 1, pp. 567–614).
3. Armstrong, M. (2006). Competition in two-sided markets. RAND Journal of Economics, 37, 668–691.
4. Boldron, F., Cremer, H., De Donder, Ph., Roy, B., & Joram, D. (2009). Network Externalities and the USO: A two-sided market approach. In M. A. Crew & P. R. Kleindorfer (Eds.), Progress in the competitive agenda in the postal and delivery sector, Chapter 12.
5. Bradley, M. D., Colvin, J., & Perkins, M. K. (2015). Targeting versus Saturation: Derived demand for direct mail. In M. Crew & T. Brennan (eds.), Postal and delivery innovation in the digital economy (pp. 65–75).
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