Social Media and Web Analytics
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-319-68837-4_21
Reference10 articles.
1. Abhishek, V., Despotakis, S., & Ravi, R. (2017). Multi-channel attribution: The blind spot of online advertising. Retrieved March 16, 2018, from https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2959778.
2. Fisher, T. (2018). ROI in social media: A look at the arguments. Database Marketing & Customer Strategy Management, 16(3), 189–195. Tracy L. Tuten, Michael R. Solomon, Social Media Marketing, Sage Publishing.
3. Ganis, M., & Kohirkar, A. (2016). Social media analytics. New York, NY: IBM Press.
4. Gardner, J., & Lehnert, K. (2016). What’s new about new media? How multi-channel networks work with content creators. Business Horizons, 59, 293–302.
5. Hawn, C. (2017). Take two aspirin and tweet me in the morning: How twitter, facebook, and other social media are reshaping health care. Health Affairs, 28(2), 361.
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