ROI in social media: A look at the arguments-Reference-Cited by-同舟云学术

ROI in social media: A look at the arguments

Published:2009-09 Issue:3 Volume:16 Page:189-195
ISSN:1741-2447
Container-title:Journal of Database Marketing & Customer Strategy Management
language:en
Short-container-title:J Database Mark Cust Strategy Manag

Author:

Fisher Tia

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Strategy and Management

Link

http://link.springer.com/content/pdf/10.1057/dbm.2009.16.pdf

Reference16 articles.

1. IAB. (2009) Social media ad metrics and definitions, http://www.iab.net/media/file/Social-Media-Metrics-Definitions-0509.pdf , accessed 7 May 2009.

2. Bartholomew, D. (2009) Five things you should know about social media ROI. MetricsMan, 8 June 2009 http://metricsman.wordpress.com/2009/06/08/five-things-you-should-know-about-social-media-roi/ .

3. Alston, D. (2009) Social media ROI – What's the ‘return on ignoring’? Marketing Profs, https://www.marketingprofs.com/login/join.asp?adref=rdblk&source=%2F9%2Fsocial-media-roi-whats-return-on-ignoring-alston.asp , accessed 7 May 2009.

4. Marketing Sherpa. (2009) New chart: How accurately can you gauge the ROI of social media tactics? 5 May, http://www.marketingsherpa.com/sample.cfm?ident=31219&hash , accessed 7 May 2009.

5. Universal Mccann. (2008) Wave 3. 8 March, http://www.slideshare.net/mickstravellin/universal-mccann-international-social-media-research-wave-3 , accessed 7 May 2009.

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