The Relationship between Export Marketing Competency and Market Orientation: The Significance for Export Market Ventures
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-18687-0_81
Reference17 articles.
1. Akyol, A. and G. Akehurst. 2003. “An Investigation of Export Performance Variations Related to Corporate Export Market Orientation.” European Business Review 15 (1): 5-19.
2. Cadogan, J. W., A. Diamantopoulos and J. A. Siguw. 2002. “Export Market-Oriented Activities: Their Antecedents and Performance Consequences.” Journal of International Business Studies 33 (3): 615-626.
3. Cadogan, J. W., A. Diamantopoulos and C. P. Mortanges. 1999. “A Measure of Export Market Orientation: Scale Development and Cross-Cultural Validation.” Journal of International Business Studies 30 (4): 689-707.
4. Day, G. S. 1994. “The Capabilities of Market-Driven Organizations.” Journal of Marketing 58 (October): 37-52.
5. Dhanaraj, C. and P. W. Beamish. 2003. “A Resource-Based Approach to the Study of Export Performance.” Journal of Small Business Management 41 (3): 242-261.
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