Data Mining for Positive Customer Reaction to Advertising in Social Media-Reference-Cited by-同舟云学术

Data Mining for Positive Customer Reaction to Advertising in Social Media

Published:2018 Issue: Volume: Page:83-95
ISSN:1865-1348
Container-title:Information Technology for Management. Ongoing Research and Development
language:
Short-container-title:

Author:

Boonjing Veera,Pimchangthong Daranee

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-77721-4_5

Reference23 articles.

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2. Mosley, R.: Social media analytics: data mining applied to insurance Twitter posts. Casualty Actuarial Soc. E-Forum 2, 1–36 (2012)

3. Yoosin, K., Rahul, D., Jie, Z., Seung Ryul, J.: Competitive intelligence in social media Twitter: iPhone 6 vs. Galaxy S5. Online Inf. Rev. 40(1), 42–61 (2016)

4. Pearson, T., Wegener, R.: Big data: the organizational challenge. http://www.bain.com/publications/articles/big_data_the_organizational_challenge.aspx . Accessed 5 Nov 2016

5. Zekić-Sušac, M., Has, A.: Data mining as support to knowledge management in marketing. Bus. Syst. Res. 6(2), 18–30 (2015)

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