Corporate Hospitality: Benefits, Challenges & Approach in Financial Services
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-11797-3_51
Reference20 articles.
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4. Dolphin, R.R. (2003). Sponsorship: Perspectives on its strategic role. Corporate Communications: An International Journal, 8(3), 173–186.
5. Dwyer, E.R., Schurr, P.H., & Oh, S. (1987). Developing buyer-seller relationships. Journal of Marketing, 51, 11–27.
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