Does One Really Fit All? Cultural Differences Experiencing E-mobility

Author:

Kuhn Marc,de Jong Natalie

Publisher

Springer International Publishing

Reference27 articles.

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3. De Mooij, M., & Hofstede, G. (2010). The Hofstede model. Applications to global branding and advertising strategy and research. International Journal of Advertising, 29(1), 85–110.

4. De Mooij, M., & Hofstede, G. (2011). Cross-cultural consumer behavior. A review of research findings. Journal of International Consumer Marketing, 23(3–4), 246–295.

5. Hanselka, H., & Jöckel, M. (2010). Elektromobilität. Elemente, Herausforderungen, Potenziale. In R.-F. Hüttl et al. (Eds.), Elektromobilität. Potenziale und wissenschaftlich-technische Herausforderungen (pp. 21–38). Heidelberg: Springer. ISBN 978-3-642-16253-4.

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