Western Marketing Education in the Arab World: Where are we in the ‘Adapt’ Versus ‘Standardize’ Debate?
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-50008-9_232
Reference18 articles.
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3. Brennan, R (2004) Should we worry about an “academic-practitioner divide” in marketing? Marketing Intelligence & Planning, Vol. 22, No. 5, pp. 492-500.
4. Buff, C., and Devasagayam, R. (2008) Developing an undergraduate student research conference in Business: A Model. Contemporary Issues in Education Research, Vol. 1, No. 2, pp. 37-42 (Second Quarter).
5. Das, T. (2003) Managerial perceptions and the essence of the managerial world: what is an interloper business executive to make of the academic-researcher perceptions of managers? British Journal of Management, Vol.14, No. 1, pp. 23-32.
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