Recent Trends and Emerging Practices in Retailer Pricing

Author:

Bolton Ruth N.,Shankar Venkatesh,Montoya Detra Y.

Publisher

Springer Berlin Heidelberg

Reference14 articles.

1. Ancarani, Fabio and Venkatesh Shankar (2004): Price Levels and Price Dispersion Within and Across Multiple Retailer Types: Further Evidence and Extension, Journal of Academy of Marketing Science, 32 (2), 176–187.

2. Bolton, Ruth N. (1989a): Relationship between Market Characteristics and Promotional Price Elasticities, Marketing Science, 10 (1), 24–39.

3. Bolton, Ruth N. (1989b): The Robustness of Retail-Level Price Elasticity Estimates, Journal of Retailing, 65 (2), 193–218.

4. Bolton, Ruth N. and Venkatesh Shankar (2003): An Empirically Driven Taxonomy of Retailer Pricing and Promotion Strategies, Journal of Retailing, 79 (4), 213–224.

5. Bolton, Ruth N. and Venkatesh Shankar andDetraMontoya (2005): Building a Profitable Retailer Pricing Strategy – From the Ground-Up, Working Paper, Arizona State University, Tempe, AZ.

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