Field Studies in Food Settings: Lessons Learned and Concrete Cases
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Publisher
Springer US
Link
https://link.springer.com/content/pdf/10.1007/978-1-0716-3000-6_16
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1. Exposure effects to unfamiliar food advertisements on YouTube: A randomized controlled trial among adolescents;Food Quality and Preference;2023-10
2. Guest editorial: Favoring fieldwork makes marketing more meaningful;European Journal of Marketing;2023-06-09
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