On the way to understanding binge watching behavior: the over-estimated role of involvement

Author:

Merikivi JaniORCID,Salovaara Antti,Mäntymäki Matti,Zhang Lilong

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Marketing,Computer Science Applications,Economics and Econometrics,Business and International Management

Reference74 articles.

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