Factors That Influence Binge Watching Behavior

Abstract

This research aims to determine the influence of enjoyment, efficiency, and escape on binge-watching behavior. This study uses a quantitative method with a correlational approach to identify the relationships between variables without the influence of extraneous variables. The subjects of this research are consumers who subscribe to OTT video streaming services and engage in watching activities for more than 2 hours in one sitting. The sample size used in this study is 142 respondents with data analysis techniques using SEM- PLS. The results indicate a positive and significant relationship between enjoyment, efficiency, and escape with binge-watching behavior.